The WRANGLER Horse and Rodeo News is an equine and rodeo publication with circulation in Colorado, Wyoming, Montana, Nebraska, North Dakota, and South Dakota, Utah and Idaho.
Issue link: http://thewrangler.uberflip.com/i/1496724
February, 2023 • The WRANGLER • 33 horses, if you fail to prepare, prepare to fail. We want to teach everyone the most effective way to successfully sell or advertise their horses is by showcasing them to the best of their ability." Wilson agreed that the digital sales landscape is something the equine industry is just scratching the surface of what it's capable of. "There is an extreme amount of opportunity in digital sales, especially where social media is concerned since a majority of customers are active on social platforms. I believe advertising on social media, email marketing, and classified listing sites will continue to be more and more effective and eventually will be the sole areas where people go to buy." Wilson talked extensively about the importance of raising the standard for photos and videos when it comes to selling or advertising your horses. "It is incredibly important to invest in proper photos and videos," Wilson confirmed, "by doing so, you elevate you and your business to a professional level that gives you the ability to create quality marketing materials to see or advertise your horses." "We have a motto at The Premier Horse that the company was built on and we all know by heart; be so good they can't ignore you," Wilson affirmed, "it goes along with your business, selling horses, or anything else you do. **Be so good you can't be ignored**!" For more information on The Premier Horse and their services, you can reach them at: Online auctions with Crystal Andersen and Big Sky Horse Sales. Crystal Anderson grew up in the mountains of Wyoming, spending summers riding in the high country, and taking time after high school working for cutting and cow horse trainers. She was always helping sell and market horse for the people she worked for, but in 2020 a move to Montana found Andersen in a position to make a sustainable career out of it. "By the time I got to Montana I had a fair amount of experience marketing my own horses online" Andersen explained "I was asked to market a few client horses for a good friend and that's when I really dove more into the photography, video editing and resource outlets. After visiting with more horse people in the area I realized people didn't have the time, knowledge or some simply didn't care to market horses themselves online. And this is how Big Sky Horse Sales came to be." "We officially started in 2021, I built the website and all my social platforms and started with private treaty listings where buyers could inquire about horses for sale privately. In 2022 we made a big move and started doing the online auctions too. That is what makes the Big Sky Horse Sales platform different; we offer both!" The advantages and disadvantages of online sales. "Live auctions or private treaty sales are great because you can go see the horse in person, and so some people prefer those methods of sales," Andersen explained "with the online auctions we do our best to cover both buyer and sellers during the process." Big Sky Horse Sales requires a significant number of videos, pictures and general content on their sale horses so that buyers can make then best educated decisions when bidding and buying online. "While people like the fun and camaraderie of in person horse auctions, the benefit of online auctions is the convince of being able to big and purchase horses from literally anywhere! It also takes away some of the expense of traveling for both sellers and buyers for a live auction, versus doing it all digitally on an online platform." "I think we will always have live sales; you can't beat thepremierhorsemarket.com Photo Credit: Breelyn Cowan for The Premier Horse; Stallion pictured: Dupont First