8 • The WRANGLER • October, 2024
Going Cold to Get Hot: How Precision Equine Cryotherapy
Aims to Revolutionize the Therepeutic Industry
By Teal Stoll
Brady Case is very good at pivoting. When COVID restrictions shut down the office where he worked with his
human clients, he found a new way to help people… and their equine partners.
Case explained his background, "I have a degree in recreational therapy, which is a cross between physical therapy,
athletic training, personal training, and human psychology. I found that over a six or twelve week course, people would
start to trail off. They're doing something new, pushing their bodies hard, so they get sore. When it hurts, you lose
the desire to do something. I wanted to incorporate recovery, so they'd be less sore through their workouts, be less
fatigued, and can keep going after their goals."
With Case's knowledge and research, he chose muscle
scraping paired with cryotherapy. "Muscle scraping
has been around for a long time and is very targeted
in helping muscles recover. We would do ice baths
and people hated and loved it at the same time. When
handheld cryotherapy machines came out, I was able to
target specific areas and give isolated areas their own ice
baths," he stated.
His transition into equine therapy grew organically,
"I worked on my first horse and the horse just loved it
and was releasing like crazy. The customer posted on
Facebook and I had ten appointments the next week,
then ten appointments the following week. Within three
months, I worked on over 300 horses and then it just
launched, Precision Equine Cryotherapy."
Case began traveling to events, building a clientele
beyond his local reach. He quickly saw the need for
more practitioners and a demand for a more consistent
expectation of those professionals.
"What I found in the equine industry was other
companies selling amazing equipment, but little to no
training. Competitors spend a lot of money to be at an
event and don't know how to choose someone to work on
their horse. That's what my customers were complaining
about. It sparked the idea of, 'What if I help other people
learn what I do?' and then only sell equipment to someone
who goes through a training program," Case explained.
He then built his educational program, "I put together
the six week course. We go over the anatomy, the biomechanics of the horse. They have a foundation of muscles and
ligaments, just the movements of the horse. Then we teach them how to inspect the horse and know when the horse
Brady Case muscle scraping a client's horse.
Photo Credit: Naomi Johnson Photography
